Solomon Smith Barney
Corporate merger online advertising campaignI was retained by Thunderhouse, McCann Ericson Advertising's interactive group, to create the online portion of a multi-million-dollar integrated marketing campaign
for the newly-merged Salomon Smith Barney.
We had one week to design, produce and program twelve banners and twelve mini-sites.
Example mini site with the "Cuban Question". December 1998
Click on Banners to get Microsite
Arthritis Banner & Microsite
Cuba Banner & Microsite
Television Banner & Microsite
Satellite Banner & Microsite
Media Solution:
Salomon Smith Barney bought all the banner space on select financial sites for a few of the busiest hours, similar to a broadcast advertising "roadblock" buy.
Visual Solution:
The online advertising needed to integrate with the other elements of the campaign, which featured simple, broad questions and epic imagery, evoking a sense
of the firm's confident grasp of "big-picture" issues. We adopted the still imagery of the TV ads and the clean, modern typography of the print campaign.
Our solution featured a seamless meshing of the two media, so that the users actually experience the messages as type and images delivered outward, toward them.
Without the benefit of Flash animation tools, we produced a powerful piece using only Javascript and HTML.
The result was an interactive experience that perfectly complemented the other elements of the marketing campaign, furthering a relationship with an important segment of the firm's market.
Arthritis Banner & Microsite
Cuba Banner & Microsite
Television Banner & Microsite
Satellite Banner & Microsite
Media Solution:
Salomon Smith Barney bought all the banner space on select financial sites for a few of the busiest hours, similar to a broadcast advertising "roadblock" buy.
Visual Solution:
The online advertising needed to integrate with the other elements of the campaign, which featured simple, broad questions and epic imagery, evoking a sense
of the firm's confident grasp of "big-picture" issues. We adopted the still imagery of the TV ads and the clean, modern typography of the print campaign.
Our solution featured a seamless meshing of the two media, so that the users actually experience the messages as type and images delivered outward, toward them.
Without the benefit of Flash animation tools, we produced a powerful piece using only Javascript and HTML.
The result was an interactive experience that perfectly complemented the other elements of the marketing campaign, furthering a relationship with an important segment of the firm's market.
